Videos that click in the
crypto market.
- Client
- Challenge
- Solution
Mina Protocol is a blockchain using zero-knowledge cryptography for a lightweight, scalable, privacy-focused platform for decentralized apps.
Mina needed a launch video to elevate its brand presence among a savvy crypto community.
We created a dynamic set of 3D videos for Mina’s social channels, marking a pivotal step in establishing their brand’s new visual identity.
Creating social buzz for the big news.
When Mina approached us for their product launch announcement, we jumped at the chance to work with a blockchain client. Collaborating closely with Mina’s developers, our design and video teams tackled the challenge of turning complex zero-knowledge technology into visuals anyone could understand. We infused creativity into the project by experimenting with ASCII code textures, weaving them into animations to give Mina’s content a fresh, distinctive look.
The result? A video that simplified intricate concepts without sacrificing technical accuracy. Designed to pop on social feeds and capture the crypto community’s attention, it sparked curiosity and built excitement for Mina’s highly anticipated launch.
Boosting Mina’s brand with highly-customized visuals.
Following the successful launch announcement, we partnered with Mina again to develop a video for their Berkeley upgrade, reinforcing their position as a "Proof of Everything" blockchain for global applications. With a focus on creating an intelligent, human-centric style, we aimed to move beyond the typical cold, technical aesthetic of the crypto market.
This video gained significant traction across Mina’s marketing channels, becoming a benchmark piece that inspired a broader evolution of their visual identity. To build on this success, we’re now redesigning their website to unify the refreshed branding and enhance their presence across all platforms.
Lyda truly captured the essence of our brand and brought the Mina product to life. The 3D animations resonated perfectly with our ZK developer community and it generated significant momentum on social media. From the clever touches of using typography for humor to the seamless integration with music, the creative elements were spot on. These assets have since become a cornerstone of our marketing strategy—delivering energy, style, and a powerful message."